If I Was Auditing Your Website to Help You Increase Sales and Visibility this is what I would do
If I were auditing your website, here’s exactly what I’d be looking at to help you increase sales and visibility. This is so your business can make more money through your website passively, and you can start leveraging your website a marketing tool within your business.
This is going to be broken into sections to make things easier to digest and understand. In turn this will also make it easier to implement these strategies on your own website. As well as giving you an idea of what changes implement different parts of your website. That way you can track the impact these changes are having on your business.
Design Side of your website audit to Increase Sales and visibility
1. Your First Impression
When someone lands on your website, they should know who you are and what you offer straight away. This is what is known as ‘above the fold’ this is the content you see on your website before your ideal client has to scroll on your website. This content is alone plays a huge part in if your website will help you increase sales and visibility. In this top section ‘before the fold’ this should tell your ideal clients what you do, who you help and why they should work with you.
A cluttered or confusing homepage can cause visitors to leave before they explore anything. On your homepage you want to keep things super clear and simple. Doing this allows people to build a better idea of what you offer and how you can help their business.
Your main message should be clear, confident, and easy to understand within the first few seconds. This is often overlooked but plays a huge part in how you can increase sales from your website. As its the words that you use that connects with your ideal clients and get them to take action.
2. Your Website’s Goals
Every page should have a clear purpose that supports your wider business goals. For example if you have a sales page its likely the main goal of that page is for someone to sign up to your new high ticker offer. So you want the content on your sales page to drive your ideal client to take action to invest in your offer if its right for them. Another great example of this is if your goal is to increase bookings. There should be buttons and links that guide people to take action.
Confusing navigation – This is a mistake I see more often then not. Too many distractions can stop people from doing what you want them to do, when they are on your website. So if this is to increase sales you want to make things super straight forward and simple.
3. Your Offer Positioning
I’d check how well your service or offer is explained on your site. This is key as too much information people won’t want to read everything and could find it super overwhelming. But too little information won’t fulfil your ideal clients expectations of understanding more about your offer, and the transformation it can offer them through working with you.
Are you speaking directly to your ideal client’s needs and struggles? – Is your content addressing your ideal clients pain points, and desired. This is where the transformation comes in, are you appealing to where they are now and where they want to be. Remember we referenced messaging? Messaging massively helps with this.
Your website isn’t just about features – it’s about showing the results you create. This is where you want to tap into testimonials, case studies and the transformations your ideal clients can expect when working with you. These are activating pieces of content that can encourage your ideal clients to take action. In turn increasing sales.
4. Visual Design and Brand Feel
Your website should reflect your brand personality and feel consistent across every page. This is why consistency so is important. For example using your brand colours and fonts on every page, and keeping to the same design patterns on every page of your website.
If fonts, colours, or images feel random, it can make your brand feel less trustworthy. A polished and cohesive look helps build trust quickly. Building a ton of recognition for your overall online presence.
5. Mobile Experience
Most people will view your site on a phone, not a computer/desktop. For context this will be over 60% of people who visit your website. So it is essential to make sure you website works well on mobile as this is where most of your traffic will be coming in from. You want to make sure your elements are scaled to the right size and are easy for clients to read. This place a huge part in your ideal client being able to take action.
You want to check how your website looks and works on smaller screens. If your mobile site is hard to read or navigate, you’ll lose potential clients.
The Strategy Side of your website audit to Increase Sales and visibility
6. Call-To-Action Clarity
It should be obvious what step someone should take next after reading about your services. For this section, its typical to have your services listed on your homepage and then to have a services page or sales pages, or both. It is in these sections where you want crystal clear clarity around what you want your ideal client to do. So it is essential to make sure your call to actions are clear and make sense.
Here are a few examples for you:
Buttons like “Learn More” or “Click Here” don’t give enough direction.
Strong CTAs like “Book Your Free Call” or “Start Your Project” work much better.
7. Page Load Speed
Slow websites make people click away before they even see what you offer. In order to reduce the chances of this happening I check image sizes and other factors that could be slowing your site down. Images are the best place to start especially if you never optimised them when you initially uploaded them. Improving speed helps with user experience and search rankings too.
8. Search Engine Basics
SEO is a whole audit on its own. But in order of you to stand a chance of being visible online you have to start with the SEO foundational basics. To keep things short and sweet and I going to note down the things I would look at when carrying out this kind of website audit. Rather than a full blown SEO audit. I look for page titles, meta descriptions, and headings that help search engines understand your content. With this you want to make sure you are using keywords that reflect what your ideal clients might be searching for.
A bonus tip here is if you are able to include high intent keywords, these are words people use who are ready to take action and buy. Even if this is a small number, the high intent of the key word can get you visible and showing in search results. Even if a small percentage of people take action this means you can increase sales.
These small details can help you show up more in search results. Being visible on Google makes it easier for new clients to find you.
9. Trust Signals
People need to feel safe and confident when buying or booking from you. There are a few different ways you can do this on your website. Testimonials, reviews, and social proof make a big difference. This builds, trust and authority on your website and shows your ideal client other people in the same position have taken action. And have experienced great results.
I also check for clear contact info and a professional feel overall. This comes from your use of branding across the website and the overall professional feel of the website. This comes from both the strategy and design part of the website.
10. Conversion Flow
Lastly, I look at how easy it is to go from visitor to client. How many clicks would it take your ideal client to take action and work with you? This is going to depend on the goal of your website… Is your website purely a brand piece or do you want it to do more for your business? Or is this a place you want to make sales in your sleep? These are the things you want to think about when deciding what a conversion means on your website.
Are you building trust, showing value, and making it simple to take action? A smooth, simple flow helps turn curious clicks into paying clients. This is where you want to think about the flow of your website. As well as the structure and layout that you have. How easy is it to navigate? To explore? To click though, and ultimately to work with you and increase sales?
Next steps!
Want help with this? I offer free 30-minute website audits for online business owners – no strings attached.
Together, we’ll uncover what’s working, what’s not, and where your site can help you increase sales.
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