How to Self-Audit Your Website in 10 Minutes (3 Checks That Matter)

This week we are jumping into a website self audit. This if for you if you’re posting on Instagram, writing emails, showing up in stories but your website still isn’t converting then it’s time to step back and ask:

“Is your website actually doing its job?“

Here’s the truth:
A beautiful website isn’t the goal. A website that sells for you? That’s what we’re after.

That’s why every site I design, whether it’s custom or template-based, starts with this principle:

Your website is your 24/7 sales rep, not just your portfolio. This means it has to be easy to use, beautifully on brand and actually sell and convert your ideal clients.

Today, I’m sharing 3 powerful ways to self-audit your website and spot where you may be losing potential clients, conversions, or momentum through your funnels.

Website self audit check list:

1. Is it clear what you offer ‘above the fold?’ on your website?

The first section of your homepage should clearly answer:

• Who you help
• What you do
• What action to take next

If someone can’t work out what it is that you offer in 5–8 seconds, they’ll likely click away. This is because if business owners can’t work out what it is that you do or offer they will be less likely to stick around and try to find out. This is a great example of where first impressions really do matter. ‘Above the fold’ refers to all of the content you first see before your scroll on the website.

Audit Tip:

• Open your homepage and pretend you’ve never seen it before.
• Can you tell what you offer, who it’s for, and what the next step is. All without scrolling?

If not: this is where you’re losing people.

2. Is there ONE clear next step on every page?

Confused visitors don’t convert. Every page should guide people toward one logical next step not five or none.

For example:

• Homepage → Book a discovery call
• Services page → Enquire now
• Blog post → Join your email list or waitlist

If your buttons are vague (like “Learn More”) or there are too many, people hesitate and hesitation = lost opportunity. Don’t fall into the trap of having either no buttons or too many buttons.

Audit Tip:

• Click through your own site.
• Does each page have a clear, easy-to-find action you want them to take?

3. Does it support your content and marketing? Funnels and user experience

Your site should be an extension of your content strategy not an afterthought.

For example:

• Are you linking your blog posts in your emails or captions?
• Is there a lead magnet or waitlist tied into your most popular pages?
• Does your Instagram bio link guide people to a high-converting page?

If your site isn’t supporting your content it’s stalling your results. One of the most common mistakes I see in the online space is business owners going all in on their socials but when it comes to the website that they have in the link in their bio that is where their funnel breaks. In order for your business to run like a well oiled machine you need a website that has a working funnel. You website is the perfect place to convert your ideal client or guide them through to the next step of working with you.

Audit Tip:

• Think about where your best content lives (Insta? Emails?)
• Is your site helping convert those followers into leads or clients?

Want Help with This? Would you love a website audit done for you?

I hope this was useful and you take away at least one those that can help you improve your website. If your website isn’t ticking these boxes now is a good time to carry out this audit. So you can get your website working for your business. If you’re not sure how your site stacks up or if you want expert eyes on it I offer 2 free website audits per month.

You’ll get:

• A website audit
• 3 design improvements
• 3 strategy upgrades
• 3 goal-focused recommendations tailored to your business

📩 DM me on Instagram or fill out this quick form to book your free audit below.

Let’s make sure your website is actually working as hard as you are.

Okay so what are the options to work with you Sim? – Lets chat about it!

Click the button below to book your custom website or sales page in with me today and let’s create a space online that sells while you sleep. And create a beautiful website that reflects your business, and gets your business seen. Stand out with a website that is truely yours.

To book fill out the contact form below or get in contact directly.

More information about my upcoming Timeless Template Shop

But if you’re looking for a more hands-on approach with your sales page, I’ve got you covered. I’m currently building my template shop to support business owners who love working on their own terms. You can join the waitlist today for 20% off the entire shop when it launches. Plus, the first four people to invest will get a free strategy session with me, worth over £250. We’ll plan your full website strategy together, step by step. You’ll also get a bespoke action plan to follow with total clarity. This will give you the exact steps you need to confidently launch your website within a week.

However… If you’re still figuring things out, join my email list for expert web design tips and exclusive offers. This is a great place to get a feel for all things, design, websites sales pages and SEO.