What Is a Website Template? A Simple, Strategic Answer

You don’t need a custom build to look premium online. A website template is a professionally designed framework you can personalise with your brand, photos, and copy so you launch fast, look refined, and convert with confidence. That said you may be wondering what is a website template… In this post I am going to breaking down what it is and how you can use on within your own business.

What Is a Website Template? (Simple Definition)

A website template is a ready-made site layout: page designs, sections, and styles already crafted for you. This means all the of designing, strategy and website related thinking and decsions have been done and made for you. So you don’t need to worry about any of that.

Plus in context of Showit, you simply drag, drop, and swap content no code needed. This makes customising so simple and so easy compared to a lot of other website building platforms who offer templates.

What Is a Website Template Not? Myths vs Reality

• Not cookie-cutter: Your brand, imagery, and words make it unique. Plus depending on your template you get full control over the design and making any edits to any part of your template.
• Not “just for starters”: Templates can power premium, high-ticket brands. Its not just for the ‘new in business’ business owners.
• Not one-size-fits-all: Choose a template that matches your goals and audience. There are a TON of templates out there and they all offer different things and functionality so you can find the one that is right for your business.
• Note on mobile: Every site needs mobile checks. My templates are pre-optimised, that means all the fine tuning is done for you on mobile.

What Is a Website Template Good For? The Business Case

• Speed to launch: Go live in days, not months. This give you back so many precious time! Remember you can make more money but no one can make more time! Using a sales page or website template means get so much time back because all of that heavy lifting is done for you in the design, strategy and build part of your the website build. This is what allows you to launch with speed.
• Lower cost, high impact: Luxury design without a custom price tag. As a business owner this makes the ROI on a website template a no brainer!
• Strategic structure: Sections are mapped for clarity, trust, and conversion. The strategy is baked into the template so you don’t need to worry about creating a strategic website yourself. This take away all the stress and overwhelm of having to do this yourself.
• Scalability: Add pages, tweak layouts, and evolve easily in Showit. Remember this is the base of your website, the foundations. This means when your business grows and expands you can add to your website with ease. You have a ton of options with this as you can duplicate an existing page, or create a new one from scratch depending on what you need.
• Confidence: Professional polish that supports higher pricing and better leads. If design isn’t your area of expertise then a sales page or website template is going to an incredible option for your business. As this is going to help you bypass worrying about design and strategy part of the website or sales page build.

How a Template Works in Showit (Step by Step)

1. Pick your template: Based on goals (services, sales page, blog). Always check what kind of template you need for your business and make sure the template follows you the functionality you need and give you the options to expand and grow your business.

2. Apply your brand: Colours, fonts, logos.

3. Swap content: Headlines, sections, copy, images, and CTAs.

4. Refine mobile: Review spacing and sizing; check your new content has all formatted correctly.

5. Launch: Connect your domain and go live. Plus remember to check you website and test it once published to make sure everything is working and looking the way it should.

Who Templates Are Perfect For

Coaches, consultants, creatives, VAs, SMMs, strategists, and online experts who want:

• A luxury look without the custom timeline
• A conversion-ready structure for enquiries, bookings, or sales
• Control to update their site anytime no developer required
• You are selling retreats
• You want to start selling evergreen offers
• You want to start telling in your sleep

Your Next Steps

• Thinking about investing in a sales page or website template? Join the waitlist for my luxury Showit templates (exclusive bonuses + first access).
• Prefer done-for-you? Enquire about 1:1 custom or VIP Day support. For websites and sales pages.

More information on how we can work together…

Work with me 1:1 for a fully custom, done-for-you experience. Which means once you’ve gathered all the essentials we can hit the ground running and have your website done in no time!

Grab one of my luxury Showit templates and launch your site in days. Between this essential website list and one of my strategic highly converting templates you will have your website launched in under a week! I will be launching my template shop very soon, and will be closing the waitlist soon. Jump on the waitlist list now to save 20% on templates, get early access and bag one of my 4 free strategy sessions.

However… If you’re still figuring things out, join my email list for expert web design tips and exclusive offers. This is a great place to get a feel for all things, design, websites sales pages and SEO.